What You Think Is Too Much Is Likely Not Enough Two recent studies — by Litmus and Return Path – both suggested that consumers who receive more emails open and purchase at a higher rate than consumers who receive less. The Return Path study looked at 600,000 email inboxes. Its principle finding was that subscribers […]

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Search engine optimization relies heavily on site-wide navigational elements to broadcast authority signals to the search engines. Pages linked to in the header, footer, and side navigation elements that appear on every page of the site play a huge role in determining which pages on your site will have the visibility to rank strongly for […]

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There are lots of photographs and images that you may legally use on your website. Here are some examples. Any photograph you take. If you or an employee take a photograph for your use, you are the copyright holder. Photographs you commission. You may hire a photographer to take product or lifestyle pictures for you; […]

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Images Send the Most Powerful Message By incorporating a variety of images, both male and female shoppers can be targeted at the same time. Another way to market to both men and women is to present the same item as two different products. This is ideal for stores that feature separate male and female categories. […]

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Chinese e-commerce giant Alibaba Group Holding is investing about S$279 million to expand its holdings in Singapore Post and Quantium Solutions International, its e-commerce subsidiary, the two companies said in a statement. SINGAPORE: Chinese e-commerce giant Alibaba Group Holding is investing about S$279 million (US$205.98 million) to expand its holdings in Singapore Post Ltd (SingPost) […]

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Funding & Financial Assistance The following article is part 5 of GuideMeSingapore’s five-part guide on starting an online business in Singapore and provides an overview of the various funding and financial assistance schemes that are available to e-commerce businesses in Singapore. Please note that this is neither a comprehensive compilation of information nor a professional advice but a broad […]

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Taxation The following article is part 4 of GuideMeSingapore’s five-part guide on starting an online business in Singapore and outlines e-commerce tax considerations in Singapore. In particular, the guide examines issues that apply to cross-border transactions. Please note that this is neither a comprehensive compilation of the tax regime nor professional advice but just a broad overview of the […]

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Regulatory Regime The following article is part 3 of GuideMeSingapore’s five-part guide on starting an online business in Singapore and provides an overview of the regulatory regime that is applicable to the e-commerce industry in Singapore.  Please note that this is neither a comprehensive compilation of all relevant information on this topic nor professional advice; it is merely a […]

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Industry Overview  This article is part 2 of GuideMeSingapore’s five-part guide on starting an online business in Singapore and provides an overview of the e-commerce industry. A disclaimer: please note that this is neither a comprehensive compilation of all relevant information on this topic nor professional advice; it is merely a high-level overview of the e-commerce […]

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