E-Commerce Association of Singapore

Who is involved in an e-commerce project?

E-commerce impacts upon almost every function within a business.

Marketing and IT need to work together to plan and create your website and related materials such as any email marketing campaign. You’ll also want to involve other areas such as accounting, stock control and delivery, particularly if your e-commerce site is going to be directly integrated into their systems.

It’s a good idea to discuss your plans with key business partners such as major customers and suppliers. See the page in this guide on trading partner relationships.

Before starting an e-commerce project, you need to ensure that you are fully committed. Top-level involvement in the team can help demonstrate your commitment and encourage different employees to work together effectively.

Technical planning

Depending on the level of in-house technical expertise, you will almost certainly need to involve external IT suppliers. Your requirements may include additional hardware and software, website design and training for your employees. You may also need to review or renegotiate your relationship with your internet service provider.

If several different technology suppliers are involved in the project, it’s important to plan and manage how they will work together. You also need to ensure that any solutions work with your existing IT systems.