Event Name: The Internet Show 2012

Event Date: April 25-27, 2012

Event Website: http://www.internetshow.com.sg/

Venue: Suntec Singapore Exhibition and Convention Centre, Singapore

Contact Email: jehan.machacon@terrapinn.com

Terrapinn Pte Ltd
1 Harbourfront Place
#18-01 Harbourfront Tower 1
Singapore 098633
Tel: (65) 6322 2745
Fax: (65) 6271 8057
Email: jehan.machacon@terrapinn.com

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The Internet Show Asia 2012 | Singapore

April 25, 2012 to April 27, 2012

Now on its 3rd year, The Internet Show Asia 2012 continues to be Asia’s biggest and leading internet
business exhibition and the industry’s only event that brings together large, medium, and small
companies, all eager to find new ways of harnessing the full potential of the internet and of doing
business online.

The Internet Show Asia 2012 is a series of seminars and a large end-to-end showcase of the latest
internet solutions, products, and technologies. More than 10,000 attendees will be at the exhibition
and conferences to find new ways of doing internet business and enhancing product offerings
through the internet – through case study presentations and speaking directly with solution
partners.

Delegates and visitors can expect the following at The Internet Show Asia 2012:

An exhibition featuring more than 40 leading internet solution providers
Over 50 free seminars on digital marketing, social networking, e-commerce, content

management and more

hashtag #internetshowsg (@theinternetshow)

Download the brochure >
Download 2012 Prospectus >
Visit the website >
Pre-register to visit the exhibition > Get access to over 50 case studies at The Internet Show Asia Dear Executive,

Register now and save up to $700

Download The Conference Agenda

REGISTER NOW!

Register now for these 7 Dedicated Conferences: Digital Advertising World Asia Social Media World Asia Content Management World Asia (NEW) Cloud Computing World Asia (NEW) SME Internet Summit E-commerce and Payments World Asia (NEW) On-LiVe Asia (NEW) Download the following NOW: > Event Brochure > Partnership Prospectus > Conference Agenda > 2011 Post Event Report > [Presentation] ROI of Social Media (LiTMUS Group) > [Presentation] How to Increase Your Profit Without Spending an Extra Cent (Google) > [Presentation] Make Informed Decisions with Powerful Data (Google Southeast Asia) – 1st of 2 parts > [Presentation] Make Informed Decisions with Powerful Data (Google Southeast Asia) – 2nd of 2 parts

What digital advertising strategy should you develop to maximise your business’ online presence? How can you optimise the use of various social media applications to meet your business objectives?

These questions will be examined and discussed at Digital Advertising World Asia and Social Media World Asia, two of The Internet Show Asia 2012′s senior-level conferences.

Over 50 case studies and ideas will be shared at The Internet Show Asia 2012′s focused conferences. Learn from industry experts, hear from the most innovative companies in the region, and experience the excitement of knowing the vast opportunities the internet has for your business. The Internet Show Asia 2012 will be held on April 25-27, 2012 at Suntec  Singapore International Convention & Exhibition Centre. It will be co-located with the following focused, senior-level conferences:

> Digital Advertising World Asia
> Social Media World Asia
> Cloud Computing World Asia
> Content Management World Asia back-to-back with On-LiVe Asia (online video solutions)
> e-Commerce & Payments World Asia

At Social Media World Asia and Digital Advertising World Asia, get a chance to hear and learn first-hand these case studies and apply these ideas to your business:

Social Media World Asia

Bring your social media together: watch, listen and adapt
Eric Lee, AVP – Digital Marketing, RHB Investment Bank

Using social influencers to get the customers attention
Namrita Sehgal, Head of Internet Marketing, Taj Hotels, Resorts & Palaces

Creating content to build connections and develop customer relationships
Zaheer Nooruddin, Digital CMO, Burson-Marstellar

The effect of social media in transforming sales & marketing: A Dell case study
Damien Cummings, Director of Social Media, Dell

Growing your brand value through connected network
Shane Chiang, Head of Social Marketing, HTC

Digital Advertising World Asia

Venturing at new opportunities of Great Digital Transformation
Adrian Toy, Head of Marketing (APAC), Puma

Customer behavior, using it as a vantage point for your marketing campaign
Chyan Phang, Director of Marketing, ZUJI

CMO’s Dilemma: Traditional Vs Digital
Balaji Ramanujam, Head of Marketing, APAC, 3M

Get your data generate measurable returns
Jean-Marc Thomas, Director of Search, Ogilvy

Syncing with Apps
Steve Melhuish, CEO, PropertyGuru

Download our brochure and sign up today to take advantage of this fantastic opportunity. Become a leader and agent for change in your organisation. Provide real and tangible improvements to the capabilities of your human capital.

Customise your learning experience - Choose the conference you want to attend. Select a 1-day, or 2-day or a 3-day pass to gain access to these 6 highly relevant, very focused conferences at The Internet Show Asia 2012.

> Register early to get the absolute best price for the 6 conferences, save up to $700

BRING YOUR TEAM!

The Internet Show Asia will have 5 co-located conferences, all topics relevant to different departments in your company. Bring your team to maximise the learning that The Internet Show Asia has to offer. Sign up your team members to the 5 different conferences and take home up-to-date insights and ideas for the whole company.

Three easy ways to register:

1. Register online for your preferred conference:

2. Download the registration form and fax it to +65 6223 3554.

3. Contact Mr Shantanu Awasthi at shantanu.awasthi@terrapinn.com, and at +65 6322 2728.

The Internet Show is Asia’s only internet business event, and the only one that you must attend for 2012. We hope to see you there!

Best regards,

Jehan Machacon
Marketing Manager
+65 6322 2745
jehan.machacon@terrapinn.com Held in conjunction with: ]]> http://www.ecommercesg.org/blog/2012/03/21/398/feed/ 0 http://www.ecommercesg.org/blog/2011/04/29/ecas-aeis-mou/ http://www.ecommercesg.org/blog/2011/04/29/ecas-aeis-mou/#comments Fri, 29 Apr 2011 07:24:27 +0000 sam http://www.ecommercesg.org/?p=360

eCAS and Association of Electronic Industries in Singapore (AEIS) has signed a Memorandum of  Understanding to promote and provide  eCommerce services and capabilities to AEIS members. Areas of collaboration include training in eCommerce, information support and eCommerce services.

For further details please contact +65 68359885 or email services@ecommercesg.org

The site http://ecommerce.org.sg/ is not the website of eCAS and does not represent eCAS in anyway.

The three day event drew many visitors to eCAS booth and many good leads were generated.

In the words of Mr Kwa Eng Kiat, Deputy Director (Media Devliery and E-Commerce), KDDI Singapore :

“We would like to thank you for allowing us to use your booth during the Internet Show in the past 2.5 days. It was very useful and we have established some potential customers leads.  We appreciate your support and look forward to have continual activities and support with E-commerce Association in future.”

Samuel Neo, Secretary General of eCAS and Harry He of GT Payment Pte Ltd at the eCAS booth

eCAS continues to support The interNet Show 2011 for the secodn year conseceutively. Visit us at the eCAS booth at Suntec Convention and Exhibition Centre Hall 404 from 13 to 15 April 2011.

Virtually all e-commerce sites accept credit cards as their primary form of payment. To accept credit cards, you need a merchant account with a bank. A payment gateway is simply a service which connects your Web site with the bank. While there’s a bit more to it than that, in essence that’s all it is – a way to take payments online.

Typically, when a customer enters credit card details on your Web site, those details are sent to the payment gateway, which then does some hard work in the background and processes (or rejects) the transaction. It then tells your shopping cart whether the payment was accepted or rejected. All this happens in a few seconds while the customer is waiting. The money is then transferred to your bank account – when that happens depends on the terms of your service.

It’s a diverse industry and the description above is the most common scenario, but there are many variations on it.

There are three basic types of payment gateways. The first is an API (Application Programming Interface). This means that the customer never sees the payment gateway Web site – your shopping cart talks to it seamlessly in the background. This is generally the best option as it’s a transparent experience for the shopper, rather than being transferred to another site at the crucial moment of taking the money.

APIs sound a bit scary, but your shopping cart vendor should have done the hard work to support it, so there’s very little work for you, the shop owner, to do – see below for more. The only catch with this option is you’ll need a secure certificate installed on your server. These start at around $100 per year and work their way up quickly.

The second type is a third-party payment gateway. The customer starts the checkout process on your site, but completes payment on the payment gateway site. While this can be simpler to setup in some cases, the experience is unsettling for the customer, and you’ll probably lose a few sales. Some third-party payment gateways allow you to customize the page design.

There are also integrated payment gateways. In this scenario, you don’t need a merchant account from your bank – the payment gateway does everything for you. For start-up businesses, this can be an easy start. Generally the fees are higher for an integrated service, but the trade-off is simplicity for the shop owner. The best known integrated gateways are PayPal and 2Checkout.

How to Choose a Payment Gateway?

The first thing you need to know about a gateway is whether your shopping cart supports it. Unless you want to do some programming, you need to check for support. Most shopping carts support at least a dozen gateways, so check the list on your shopping cart vendor’s Web site.

Different payment gateways support different features. The most common features that you might need include:

• Fraud detection: If your business is susceptible to a lot of fraudulent transactions (for example, you sell digital goods or mobile phones) then you should ensure your chosen gateway has fraud detection technology. You may pay a little extra for this, but it could be worth it. A shop selling women’s fashion will have far fewer fraud problems, so the extra cost (if there is one) may not be worth while. Additionally, if your business is classed as “high risk” – especially adult sites – many gateways won’t take your business.
• Virtual terminal: This is a place where you can log in and manually process transactions among other things. For example, if you do phone orders, a virtual terminal may be important.
• Recurring fees: If you have a service that takes regular payments – a monthly subscription for example – make sure your gateway supports this.
• Fees: Of course, the fees the payment gateway charge are important. Be careful as there are a range of fees, and some services can get pretty imaginative on how to charge you. Fees might include a setup fee, monthly/yearly fee, fee per transaction (fixed or percentage), withdrawal fees (getting charged to get paid – amazing!), chargeback fees (these can add up quickly), fraud detection fees and possibly more. You’ll need to have an estimated number of transactions per month before you start to work out the best service for you.
• There are many other issues to consider, such as accepting foreign currency, so you need to look at your individual requirements.

Setting up a Gateway

Generally, setting up a payment gateway is easy. When you sign up, they’ll usually give you a customer ID, API key or similar. You go into your shopping cart, choose the payment gateway you’ve signed up for, and enter the details provided. That’s it!

There’s usually a “test mode”. This means the shopping cart will be integrated with the payment gateway, and will talk to it, but won’t actually process the transaction. Sometimes they have a special credit card number for test mode (Visa card 4111 1111 1111 1111 is a popular one) – check with your payment gateway for more details.

Choosing a payment gateway can be tricky. But apart from sign-up fees (which can often be waived if you ask nicely), it’s not too hard to switch to another if your service isn’t performing well. With easy integration and low barriers to switching, it’s a buyer’s market out there.

Note example of payment gateways are Paypal and  GT Payment

Considering the big success of Ad:tech 2010, Singapore, ECAS continues its sponsorship of the upcoming ad:tech 2011, Singapore, which will be on 16-17 June, 2011 at Suntec City Convention Center. As always, ECAS member will enjoy certain discount for ticket purchasing.

Below is a quoto from the official website:

“ad:tech Singapore 2011 will be the fourth regional event for the Interactive marketing community. ad:tech Singapore brings together brand advertisers, traditional & interactive agencies, portals, on-line publishers and technology providers. With the continued growth in technology and use of digital media, ad:tech offers an unrivalled opportunity to discover new practices and technologies, and to learn how many of the great names have utilized the net, built brand recognition and immersed themselves in digital technologies. Companies are realizing the meaning of ROI on ad spend like never before.”

To know more about ad:tech 2011 event, please visit the website: http://www.ad-tech.com/singapore